THE WORK IS NEVER DONE
Creating a brand, of course, isn’t a project with a beginning, middle, and end. There are myriad decisions to be made over time, and it requires constant vigilance—if the creative leadership changes, it’s all to easy for the message to drift. “You can’t do good work on a short-term contract,” says Behar. “You need to be engaged over a period of time.
Source: fastcodesign.com
