Now, more than ever, we face complex problems that designer founders are well-equipped to solve. Everyone in a company should have empathy and practice design regardless of their title. Design can no longer be just be an outsourced add-on, limited to putting “lipstick on a pig.” Tech moves too fast for such short-sighted design thinking; it won’t be a lasting advantage.
Anything anyone touches, smells, hears or feels can be defined, refined and amplified to fit a particular branded cause. The future will be effortless and thoughtful end-to-end omnipresent experiences.
Source: fastcodesign.com
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